Matt Gerich

Director of Training & Safety

With over 40 years of experience and degrees in the horticultural and snow industry service, Matt serves as the Director of Training & Safety for brilar. Matt is a CLP, as well as a CSP and oversees the development and implementation of training and safety programs for our team.

“I’m a teacher at heart, which drives me to help individuals learn through my experiences. I enjoy sharing my experiences and how they have enriched my life.”

“I was raised in Birmingham, MI and enjoy spending time with my wife Barbara, our two daughters, and our baby grandson. Outside of work, I enjoy rowing, golfing, writing, and riding my Harley Davison. I am known for the true uncertainty of my age and all of the famous (or infamous) people I have known in my life. I have learned great things and gained knowledge from these people and enjoy spreading that knowledge to others. By leading the Training Academy and the Safety Department, it has allowed me to spread knowledge and instill passion to others.”